Case Studies
Helping Lenovo further entrench their brand in East and West Africa
Having seen significant growth in African territories over the past few years, Lenovo approached us with a view to further entrenching their brand in both Kenya and Nigeria. The company, currently the second largest in the global PC industry, sought to outline its investment strategies in both countries, whilst simultaneously showcasing some of their latest product innovations.
Red Ribbon was tasked with securing extensive publicity across both territories, highlighting Lenovo’s renewed commitment to Africa.
Global launch of Bentley System’s new Minecycle software applications
When Bentley Systems, one of the world’s leading tech companies, decided to make South Africa the launch pad for their brand new Minecycle software applications, they approached Red Ribbon to make sure the global launch event got the attention it deserved.
A month prior to the launch, the company’s marketing manager resigned, leaving it up to us to not only publicise, but also coordinate the entire operation.
Drive awareness of Property24’s first digital CSI initiative
When Property24, South Africa’s largest online property portal, launched their first-ever digital CSI initiative, they called on Red Ribbon to assist in their bid to raise widespread awareness.
Their goal was simple: for every Facebook ‘Like’ they would donate R5 towards the construction of a brand new home in association with Habitat for Humanity. However, in order to raise the required R91,000, they needed to get people talking – luckily we know a little something about that.
Content-led campaign creates high-value PR exposure for Riverbed
With more than $1 billion in annual revenue, Riverbed is the world’s leader in application performance infrastructure. So it’s safe to say that the organisation’s expectations are fairly high for any given project. And such was the case when Riverbed set out to publicise their ‘The Transformers’ report, which documented the progress companies are making across the globe in their bid for IT excellence.
Riverbed laid out the challenge to their various agencies in the EMEA region: achieve quality, widespread coverage across high profile publications.
Virgin Money charitable initiative captures attention
Virgin Money tasked Red Ribbon to provide media relations support of their charitable initiative that gave three talented South African athletes from underprivileged communities the chance to participate in the 2013 Virgin London Marathon. This initiative is part of an on-going commitment to creating meaningful change in the lives of South Africans.
Over and above being one of the most popular fixtures on the global marathon calendar, The Virgin London Marathon is also the world’s largest charity event. Thousands of participants from around the globe are encouraged to run in support of a chosen charity, with this forming an obligatory condition of entry.
Partner-driven PR programme for Networks Unlimited
As a Value-added Distributor within the converged technology, data centre, networking, and security landscapes, Networks Unlimited plays a critical role in promoting their partners’ products and services. Therefore, they wanted to communicate their partners’ capabilities and promote them as thought leaders in their respective industries and highlight their expertise.
Networks Unlimited required a specialised PR agency with experience in the technology sector. More particularly, the PR agency should be proficient at translating technology concepts into business angles to generate national stories and enable partners to leverage earned placements.
Consumer awareness to highlight quality cancer treatment in Namibia
Red Ribbon was given a brief by Elekta to highlight the availability of both quality and affordable cancer treatments in Namibia. Responses to the use of public relations vary from country to country. In this case the aim was to use mostly mainstream daily and weekly newspapers in Namibia to ensure widespread media coverage and boost awareness of the various cancer treatment options.
Thought leadership campaign positions Ideco for success in biometrics market
Ideco, a pioneer in identity management solutions, is leading efforts to introduce advanced new identity management systems to South Africa to reduce the risk of fraud and identity theft.
With the threat of cheaper, inferior biometric products entering the market, the challenge facing Ideco was to highlight the dangers of using inadequate scanner technology and weak algorithms which will increase the risks of fraud and of criminals illegally accessing areas instead of decreasing the risk.
Media relations campaign supports entrepreneurs’ international expansion plans
Born-in-SA success Payment24, is an international fuel payment solutions provider based in Cape Town, with offices in Berlin and San Francisco.
We have been involved with Payment24 since their infant days. After the company’s phenomenal growth, supported by its selection as one of 36 to participate in the international 500 Startups Global Seed Accelerator programme in San Francisco, they approached us again.
With strong competition from bigger, more established fuel payment systems, the challenge facing Payment24 was to build awareness and credibility in order to support their aggressive international expansion plan.
Launch international IoT company in South Africa
Swiss-owned Thingstream provides low power, low cost, ubiquitous IoT connectivity via MQTT over GSM. The secure, out-of-the-box IoT connectivity solution leverages the globally-available GSM network to offer immediate, global IoT connectivity that no other low power connectivity provider can today.
With the significant adoption of IoT systems in South Africa and existing well-known IoT providers, the challenge facing Thingstream was to build awareness and understanding by ‘demystifying’ their solution in order to grow their presence in South Africa.
Positioning property portal as market leader
The challenges facing Property24 were hefty competition in the property platform market, a well-established thought leader in the industry and publications within the Media24 group were not keen to publish stories by their sister company.
Product review campaign transforms market perceptions
With Synology having limited brand awareness in South Africa, the challenge facing them was to build brand awareness and a positive reputation. Synology’s NAS, has been described as ‘unsexy’ and only a few extremely ‘tech savvy’ journalists have heard of them.
