Our People

Ronelle Bester, Founder

With over 20 years of experience in PR and Marketing, Ronelle is one of the South African communications industry’s most influential voices. It was during her four-year tenure as the Marketing Manager for Dimension Data that Ronelle discovered her passion for the technology sector, and she went on to open Red Ribbon Communications. Ronelle has lectured extensively at Varsity College and UNISA and she attained her BTech in Public Relations Management from UNISA in 1996. Ronelle is a farm girl with a city heart and a love for traveling, trail running, interior and all things beautiful.

Emilie Carver, Account Director

Emilie is a skilled communications professional, creative thinker and strategic content creator. A native from Mauritius, she started her career at a local PR agency on the island before transitioning to the corporate world. In 2019 Emilie took a leap of faith and became an entrepreneur. She joined Red Ribbon in 2021 as Account Director. She loves connecting with people and finding out what they are passionate about. When she is not working, Emilie enjoys nature walks, a good read, cooking and travelling to discover new places and cultures. She holds a PG Dip in Management in Business Communications from the University of Cape Town.

Ida-Marié Van Der Merwe, PR Account Manager

Ida has a BA degree in English and Afrikaans literature. She started her career at Red Ribbon Communications in 2018 as an intern, but she quickly climbed the ranks. During her time with the company she has gained experience in media relations, social media and project management. She enjoys creating creative content ideas for clients and achieving her goals of good quality publicity and building clients’ thought leadership profiles in the local media. When she is not working she enjoys hobbies such as reading, photography, music and hiking.

Inari Cilliers, Social Media Manager

While it may seem unusual to see a career path that flows from a BCom and Law to Digital Marketing, Inari is proof that passion for something can build the future you always wanted. Inari joined Red Ribbon in August 2022 with the view of growing the digital division. When she isn’t using data-driven insights to build digital strategies, she is a massive Harry Potter fan who loves reading and binge-watching series. She was a competitive runner at university and still loves to run when she needs to destress.

Tanya Koch, Finance and Operations

Tanya is a bit of a perfectionist who loves to make things run like clockwork. From financial figures and travel bookings to organising successful - physical or virtual - corporate events. She is the longest serving employee with more than 10 years’ happy memories at Red Ribbon. Previous studies in office management, marketing and financial management allow her to juggle a host of different responsibilities during the average working day - which is always fast-paced, challenging and fun. When she is not supporting the Red Ribbon team, she loves spending time with her family and friends, exploring new places and experience new things.