Our People.
Ronelle Bester, Founder & Account Director
With over 20 years of experience in PR and Marketing, Ronelle is one of the South African communications industry’s most influential voices. It was during her four-year tenure as the Marketing Manager for Dimension Data that Ronelle discovered her passion for the technology sector, and she went on to open Red Ribbon Communications. She attained her BTech in Public Relations Management from UNISA in 1996. Ronelle is a farm girl with a city heart and a love for traveling, trail running, interior and all things beautiful.
William Horne, Content Strategist
William is an economist and award-winning former financial journalist with a flair for making what’s complex, make sense. With postgraduate degrees in economics and journalism, he’s built a career around storytelling and turning data into clear, actionable insights. He holds certifications in data visualisation and tech project management, and his journalism has earned him multiple industry accolades. Whether it’s data analysis, content strategy or visualisations, William believes in telling stories through any medium and is a proud raconteur.
Ida-Marié Van Der Merwe, Snr Account Manager - Tech
Ida has a BA degree in English and Afrikaans literature from UNISA. She started her career at Red Ribbon Communications in 2018 as an intern, but she quickly climbed the ranks. During her time with the company she has gained experience in media relations, social media and project management. She enjoys creating creative content ideas for clients and achieving her goals of good quality publicity and building clients’ thought leadership profiles in the media. When she is not working she enjoys hobbies such as reading, photography, music and hiking.
Zenahrea Damon, Snr Account Manager - Consumer
Zenahrea Damon is a seasoned PR professional with a decade of experience in crafting and executing campaigns across diverse industries, including FMCG, Beauty, Fashion, Lifestyle, Hospitality, Tech, and Corporate sectors. Her exceptional communication skills have paved the way for robust client relationships and fruitful media connections. In her personal life, Zenahrea enjoys balancing her busy professional life with precious moments spent with her energetic toddler, as well as with her family and friends.
Tayla-Jade Coenraad, Account Manager - Tech
Tayla-Jade brings eight years of hands-on experience in media relations, client management, and corporate communications. Over the years, she’s made her mark in industries like tourism, retail, IT, energy, and tobacco. With a BA Honours in Linguistics from the University of the Western Cape, Tayla-Jade is known for her keen eye for detail, strong leadership and planning skills. In her downtime, Tayla-Jade enjoys watching series, exploring wine farms and restaurants, and working on her fitness goals.
Tanya Koch, Finance and Operations
Tanya is a bit of a perfectionist who loves to make things run like clockwork. From financial figures and travel bookings to organising corporate events. She is the longest serving employee with more than 12 years’ happy memories at Red Ribbon. Previous studies in office management, marketing and financial management allow her to juggle a host of different responsibilities during the average working day - which is always fast-paced, challenging and fun. When she is not supporting the Red Ribbon team, she loves spending time with her family and friends, exploring new places and experience new things.
