About

We are a world-class B2B tech PR agency, boasting more than 19 years of experience servicing both local and multi-national companies.

Over the years, our team of PR specialists has grown to include marketing strategists, digital and social media experts, and content creators. Together, we’re able to find integrated, creative solutions for all our clients’ content marketing needs.

Red Ribbon also joined forces with a host of affiliate agencies across Africa with the goal of building a truly indigenous communications network that spans the length of sub-Saharan Africa. This has allowed us to ensure greater exposure for our client base.

Our vision is to be the most admired PR and digital marketing agency in Southern Africa with a reputation for achieving meaningful business results for our B2B tech clients.

Whether you’re looking for a boost in awareness, sales growth, an increase in web traffic or a reputational change, our effective creative campaigns and tech expertise give you that competitive edge.

Red Ribbon is a proud member of Brands2Life Global, Convoy Global PR Group and the ION global network.

Find out more about working with us here.

Riverbed "The agency’s skilled team is
professional, smart, enthusiastic
and tenacious." Helen Bainton,
PR Manager at Riverbed Technology Fortinet "They have continuously exceeded
the brief given to them by our
organisation." Perry Hutton, Regional Vice President - Africa at Fortinet Elekta "The Red Ribbon team are super stars!
We are very satisfied and I can
confidently recommend them." Erik Leksell, Director at Elekta Genysys "Very professional approach, drive and
work from the heart to get the best
awareness in the media." Linda Hilberdink, Senior EMEA Events Manager at Genesys StatPRO "They have the drive to push articles
as far as they can go and are incredibly
efficient in doing so." Michelle Earp, Head Of Global Marketing at Confluence Myriad "Ronelle and her team are dedicated to
pushing the limits to deliver maximum
exposure for their clients." Kimberley MacSymon-Jones, Vice President Of Strategy at Myriad Connect Myriad "The team has significantly contributed to enhancing the visibility and positioning of our brand." Lionel De Nicola, Founder and Director at Solve Business Consulting Myriad "Their results have surpassed what I had hoped for. We have seen our visibility skyrocket." Kathy Wattman, PR and Marketing Executive at KnowBe4 Myriad "Thoroughly enjoy working with the Red Ribbon team. Always under promising and over delivering." Stephen Osler, Business Development Director at Nclose Myriad "Red Ribbon has transformed our brand presence and awareness in South Africa." Ram Ganger, Marketing Lead - UK&I & Emerging Markets at Blue Prism Myriad "We like the fact that they get what we do. The copy is always good and turnaround times prompt." Niclas Thelander, Founder at Outsized Myriad "Ida-Marie’s kind nature and good heart sets her apart from most PR people that I deal with." Sameer Naik, Chief Reporter at the Saturday Star Newspaper Myriad "Ida-Marie is incredibly knowledgeable about the IT industry and I know I can trust her content." Brendyn Zachary Lotz, Journalist at Hypertext Myriad "Ida-Marie consistently presents interesting, informative articles that are relevant to our audience." Ryan Noik, Managing Editor at Tech Smart Myriad "Ida-Marie goes the extra mile, she’s always willing to chase sources and help facilitate interviews." Liesl Peyper Journalist at Rapport

Dreaming big, starting small.

Armed with little more than a laptop, a phone line and a bold business vision, Ronelle Bester formed Red Ribbon Communications in 2003, a few months before her 30th birthday. The idea was simple: to offer her expertise to the emerging Cape Town start-up community.

Quickly Red Ribbon became one of the most sought-after B2B tech PR companies in South Africa, with a growing client base that included both local start-ups and international power players.

A lot might have changed, but we’re still privately owned, and continue to base our existence on three simple tenets: work hard, have fun, and make a difference for clients.

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What we do for you

Building your business isn’t something we do for you; it’s something we do with you. We believe that, through close collaboration, we’re able to gain an intimate understanding and appreciation of your brand. As a result, we are able to design customised communications strategies that help us to grow together.

As communications specialists in Africa, our aim is to connect you to a continent rife with business potential. To do this, we use on-the-ground expertise to create commercially driven content that resonates with clients, attracts media attention and generates new business leads. Your African journey starts here.

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How we take care of each other

The Academy

We support continuous learning and have a programme in place to continuously upskill employees through in-house knowledge sharing and external short courses.

Health and Wellbeing

We make sure everyone is okay by having regular check-ins, support healthy living through subscription to the SWEAT exercise app and flexible working hours.

Meeting-free Fridays

To avoid Zoom-fatigue we’ve introduced meeting-free Fridays. This also assists us in getting work done before a weekend so that employees have time to relax and enjoy a balanced lifestyle.

Self-care

To ensure that everyone is taking care of themselves, we provide two self-care days per year. No questions asked. Also, to make people feel extra special, we provide a full day off on birthdays.

Remote working

With our team working fully remotely, we are more productive. This is because remote work allows for less commuting time, more flexibility, better work-life balance, and more autonomy.

Small business support

Red Ribbon supports small business owners and entrepreneurs by choosing them as preferred suppliers and partners to help them grow and thrive.