At Red Ribbon, we’re fanatical about content. We partner with our clients to create meaningful stories that delivers results. With over twenty years’ experience, we’re the experts in positioning our clients as thought leaders.

A team of PR strategists, media specialists, content creators and social media gurus to craft truly integrated digital campaigns. We are committed to delivering tangible business benefits for all our clients.

Whether you’re looking to boost awareness, change perceptions, build authority or increase engagement, we’ll help you stand out from the crowd.

We’re independent, forward-thinking and really nice people. Ready?

Dreaming big, starting small.

Armed with little more than a laptop, a phone line and a bold business vision, Ronelle Bester formed Red Ribbon Communications in 2003, a few months before her 30th birthday. The idea was simple: to offer her expertise to the emerging Cape Town start-up community.

Quickly Red Ribbon became one of the most sought-after B2B tech PR companies in South Africa, with a growing client base that included both local start-ups and international power players.

A lot might have changed, but we’re still privately owned, and continue to base our existence on three simple tenets: work hard, have fun, and make a difference for clients.


What we can do for you.

Building your business isn’t something we do for you; it’s something we do with you. We believe that through close collaboration we’re able to gain an intimate understanding and appreciation of your B2B brand. As a result, we help you to craft content that gets you noticed.

We know it’s not easy to come up with original ideas, creative editorials and strong insight in a crowded content landscape. We help you to create distinctive messages based on data and insight. These campaigns will help you build lasting connections with your audiences, strengthen perceptions of you and your brand, and help you to stay top of mind as an industry leader.

How we take care of each other.


The Academy

We support continuous learning and have a programme in place to continuously upskill employees through in-house knowledge sharing and external short courses.


Health and Wellbeing

We make sure everyone is okay by having regular check-ins, support healthy living through subscription to the SWEAT exercise app and flexible working hours.


Meeting-free Fridays

To avoid Zoom-fatigue we’ve introduced meeting-free Fridays. This also assists us in getting work done before a weekend so that employees have time to relax and enjoy a balanced lifestyle.



To ensure that everyone is taking care of themselves, we provide two self-care days per year. No questions asked. Also, to make people feel extra special, we provide a full day off on birthdays.


Remote working

With our team working fully remotely, we are more productive. This is because remote work allows for less commuting time, more flexibility, better work-life balance, and more autonomy.


Small business support

Red Ribbon supports small business owners and entrepreneurs by choosing them as preferred suppliers and partners to help them grow and thrive.