About.

We are South Africa’s favourite tech PR agency

At Red Ribbon Communications, a leading public relations agency, we specialise in simplifying the complex. Leveraging the power of data and compelling content, we excel in brand building, storytelling, and fostering business growth. Our expertise in technology public relations ensures that we deliver targeted communication strategies that resonate with tech audiences.

Our communication expertise as a South African PR agency extends across various media and digital channels, engaging audiences effectively. For every campaign and strategy, we establish clear KPIs and meticulously evaluate outcomes, ensuring optimal success for our clients.

Building your business isn’t something we do for you; it’s something we do with you. We believe that through close collaboration we can gain an intimate understanding and appreciation of your tech brand. This approach enables us to craft content that truly gets you noticed.

We understand how challenging it can be to generate original ideas, creative editorials, and strong insights in a crowded content landscape. Our team helps you create distinctive messages based on data and insights. These campaigns will help you build lasting connections with your audience, strengthen perceptions of your brand, and ensure you stay top of mind as an industry leader.

As a South African public relations agency with a growing partner network across Africa, we offer clients the opportunity to confidently expand their presence and impact across the continent. Whether you're looking to boost awareness, shift perceptions, or build authority, we’ll help you stand out from the crowd.

We're not just another copy-and-paste, repeat-off-the-shelf kind of PR agency—no, sir!

Humble beginnings.

Armed with little more than a laptop, a phone line and a bold business vision, Ronelle Bester formed Red Ribbon Communications in 2003, a few months before her 30th birthday. The idea was simple: to offer her expertise to the emerging Cape Town start-up community.

Quickly Red Ribbon became one of the most sought-after tech PR companies in South Africa, with a growing client base that included both local start-ups and international power players.

A lot might have changed, but we’re still privately owned, and continue to base our existence on three simple tenets: work hard, have fun, and make a difference for clients.

Giving back.

At Red Ribbon Communications, we believe in giving back to our community and empowering deserving young professionals to kickstart their careers in the field of public relations. Our commitment to making a positive impact led us to launch a philanthropic initiative aimed at providing practical guidance and support to aspiring PR graduates.

Recognising the challenges faced by many young professionals in securing employment, particularly in crafting compelling applications, we decided to launch a Youth Day initiative to mentor and support deserving young graduates on their journey to establishing careers in PR.

How we take care of each other.

The Academy

We support continuous learning and have a programme in place to continuously upskill employees through in-house knowledge sharing and external short courses.

Health and wellbeing

We make sure everyone is okay by having regular check-ins, we promote work-life balance, and we offer flexibility to ensure a positive work environment for all.

Meeting-free Fridays

To avoid Zoom-fatigue we’ve introduced meeting-free Fridays. This also assists us in getting work done before a weekend so that employees have time to relax.

Self-care

To ensure that everyone is taking care of themselves, we provide two self-care days per year. No questions asked. Also, to make people feel extra special, we provide a full day off on birthdays.

Remote working

With our team working fully remotely, we are more productive. This is because remote work allows for less commuting time, more flexibility, better work-life balance, and more autonomy.

Small business support

Red Ribbon supports small business owners and entrepreneurs by choosing them as preferred suppliers and partners to help them grow and thrive.