About.

We are a world-class B2B tech PR agency, boasting more than 19 years of experience servicing both local and multi-national companies.

Over the years, our team of PR specialists has grown to include marketing strategists, digital and social media experts, and content creators. Together, we’re able to find integrated, creative solutions for all our clients’ content marketing needs.

Red Ribbon also joined forces with a host of affiliate agencies across Africa with the goal of building a truly indigenous communications network that spans the length of sub-Saharan Africa. This has allowed us to ensure greater exposure for our client base.

Our vision is to be the most admired PR and digital marketing agency in Southern Africa with a reputation for achieving meaningful business results for our B2B tech clients.

Whether you’re looking for a boost in awareness, sales growth, an increase in web traffic or a reputational change, our effective creative campaigns and tech expertise give you that competitive edge.

Red Ribbon is a proud member of Brands2Life Global, Convoy Global PR Group and the ION global network.

Find out more about working with us here.

Dreaming big, starting small.


Armed with little more than a laptop, a phone line and a bold business vision, Ronelle Bester formed Red Ribbon Communications in 2003, a few months before her 30th birthday. The idea was simple: to offer her expertise to the emerging Cape Town start-up community.

Quickly Red Ribbon became one of the most sought-after B2B tech PR companies in South Africa, with a growing client base that included both local start-ups and international power players.

A lot might have changed, but we’re still privately owned, and continue to base our existence on three simple tenets: work hard, have fun, and make a difference for clients.

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What we do for you.


Building your business isn’t something we do for you; it’s something we do with you. We believe that, through close collaboration, we’re able to gain an intimate understanding and appreciation of your brand. As a result, we are able to design customised communications strategies that help us to grow together.

As communications specialists in Africa, our aim is to connect you to a continent rife with business potential. To do this, we use on-the-ground expertise to create commercially driven content that resonates with clients, attracts media attention and generates new business leads. Your African journey starts here.

How we take care of each other.


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The Academy


We support continuous learning and have a programme in place to continuously upskill employees through in-house knowledge sharing and external short courses.

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Health and Wellbeing


We make sure everyone is okay by having regular check-ins, support healthy living through subscription to the SWEAT exercise app and flexible working hours.

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Meeting-free Fridays


To avoid Zoom-fatigue we’ve introduced meeting-free Fridays. This also assists us in getting work done before a weekend so that employees have time to relax and enjoy a balanced lifestyle.

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Self-care


To ensure that everyone is taking care of themselves, we provide two self-care days per year. No questions asked. Also, to make people feel extra special, we provide a full day off on birthdays.

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Remote working


With our team working fully remotely, we are more productive. This is because remote work allows for less commuting time, more flexibility, better work-life balance, and more autonomy.

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Small business support


Red Ribbon supports small business owners and entrepreneurs by choosing them as preferred suppliers and partners to help them grow and thrive.