Consumer Tech PR Agency.

PR services that build brand awareness in Africa

At Red Ribbon Communications, we specialise in helping consumer tech brands amplify their voice, reach the right audience, and drive growth. We keep a finger on the pulse of what matters most in the world of cutting-edge consumer technology to ensure our clients stay front and centre of consumers in South Africa. We combine our diverse client experience with creativity that pushes the envelope and moves the needle for your business. Whether you're launching a new product, building brand awareness, or navigating the digital landscape, our tailored consumer tech PR strategies deliver results.

Consumer tech clients

Case studies

Renewable energy

Rubicon

Stealing the spotlight during the State of the Nation address

Consumer technology

LG Electronics

Amplifying LG's latest tech at CES 2024

EdTech

Zaio

Surge in website traffic and signups

Tailored PR strategies

Every tech brand is different. We create customised PR campaigns that align with your goals, whether it's product launches, media relations, or thought leadership.

Amplify your brand with media coverage

We have strong media relationships and know how to pitch your story to the right outlets.

Boost your product launch success

Launching a new tech product? We specialise in creating buzz and excitement for your product.

Build thought leadership in technology

We help you develop and share insightful content that showcases your expertise and builds trust.

Navigate the digital landscape

From social media management to SEO, we guide you through the complexities of digital marketing.

Crisis management for consumer tech brands

Our crisis managment services help you protect your reputation and respond effetively to any challenges.

Measurable results with data-drive PR

We believe in results you can see. We ensure that every campaign is optimised for success.

“Red Ribbon is fantastic. It's one of the best experiences I've had working with an agency." Harjot Singh, Chief Marketing Officer at Zaio "Red Ribbon’s strategic PR and storytelling expertise have solidified our reputation in ed-tech, making them an invaluable partner." Yazid Bohardien, Chief Revenue Officer at Zaio

Partner with us

Your success is our priority. We work closely with you to understand your brand, anticipate challenges, and create PR solutions that drive sustained growth.

The added benefit is that we are genuinely pleasant to work with.

BOOK A FREE PR CONSULTATION

Consumer tech news

What is the difference between B2B and B2C tech PR?

Imagine two tech products: a revolutionary cloud computing solution and the latest smartphone. While both fall under the umbrella of…

Red Ribbon Communications launches consumer tech division following LG Electronics win

Red Ribbon Communications is excited to announce the formation of a dedicated consumer tech division to meet the rapidly growing…

Frequently Asked Questions

Consumer tech PR involves promoting technology products or services directly to consumers through public relations strategies. It focuses on building brand awareness, credibility, and interest in consumer-facing tech, such as smartphones, gadgets, apps, and smart home devices. Consumer tech PR agencies manage media relations, craft product launches, and develop storytelling campaigns to secure media coverage, influencer partnerships, and social media buzz. Their goal is to highlight the benefits of tech products in everyday life, positioning them as essential, innovative, and user-friendly solutions for consumers.

It is essential for building brand visibility, trust, and credibility in a competitive tech market. It helps technology brands effectively communicate the benefits of their products to consumers, making complex innovations more accessible and appealing. Through media coverage, influencer partnerships, and strategic storytelling, consumer tech PR creates interest around product launches, shapes public perception, and drives sales. It also helps companies manage their reputation, respond to industry trends, and differentiate their products from competitors in a crowded marketplace.

Effective consumer tech PR strategies include leveraging product launches with targeted media outreach to generate excitement, crafting compelling narratives that highlight product benefits and innovation in simple, relatable terms, and collaborating with influencers or tech experts to build credibility and expand reach. Engaging in thought leadership through articles, interviews, and industry commentary helps position the brand as an authority. Utilising social media and digital platforms for product reviews, demos, and user-generated content amplifies visibility. Ongoing media relations, event sponsorships, and partnerships further strengthen brand presence.

Standing out in a highly competitive and fast-paced market, where numerous brands vie for media attention and consumer interest. Effectively communicating complex or technical product features in a way that resonates with a broad consumer audience can also be difficult. Managing rapid product life cycles and staying relevant amid constant tech advancements requires agile strategies. Additionally, navigating negative reviews, product issues, or crises demands quick, effective reputation management. Securing authentic influencer partnerships and adapting to evolving media landscapes, such as the rise of social media and content creators, further complicate the PR efforts.

The primary difference between B2C (business-to-consumer) tech and B2B (business-to-business) tech lies in their target audiences and how they are marketed. B2C tech refers to technology products and services aimed at everyday consumers, such as smartphones, wearables, and home gadgets, focusing on ease of use, personal benefits, and lifestyle integration. B2B tech, on the other hand, targets businesses, offering solutions like software platforms, cloud services, or cybersecurity tools designed to improve operations, productivity, or profitability. B2B tech emphasises technical features, ROI, and problem-solving for business needs, while B2C tech focuses on consumer appeal, usability, and emotional connections with the product

We excel in crafting compelling narratives that capture the essence of your product and also resonate deeply with your target audience. By leveraging our industry knowledge and media connections, we position your brand as a leader, setting you apart from the competition and driving impactful results. Partnering with a consumer tech PR agency means working with experts who live and breathe technology. We understand the nuances of tech communication and how to translate complex concepts into relatable, engaging stories. Whether you’re launching a new gadget, entering a crowded market, or building long-term brand equity, our tailored PR strategies are designed to meet your specific goals.