LG Electronics

CES is the world’s most influential consumer technology event, and for years, LG Electronics has made a significant impact by unveiling its latest innovations at this prestigious gathering in Las Vegas. At CES 2024, LG showcased a groundbreaking line of transparent OLED TVs, a futuristic concept car, and an advanced EV charging station.

Red Ribbon Communications, the retained PR agency for LG South Africa, had the task of amplifying these innovations to ensure maximum publicity in the local market.

We focused our efforts on key mainstream and tech publications to highlight LG’s advancements. Our strategy resulted in significant coverage across major South African media outlets, including Sunday Times, where coverage was syndicated in seven editions and extended to online platforms such as BusinessLIVE and TimesLIVE.

Other mainstream coverage included: News24, IOL, The Citizen and Saturday Star. We also secured three high-profile radio interviews, which provided LG executives the opportunity to share insights and details about the CES announcements with a broader audience.

The success of our media outreach was evident in the substantial improvement in press coverage compared to the previous year, achieving a remarkable 195% increase in media coverage year-over-year. This underscores the effectiveness of our approach and the strength of our relationships with the media.