What is data-driven PR?

Data-driven PR leverages exclusive insights gathered through our custom surveys to create credible stories and content, establishing your brand authority and fuelling impactful campaigns.

What advantages can data-driven PR provide?

Data-driven PR builds trust and credibility by backing up your claims with exclusive facts, allowing you to boost brand authority, educate audiences, and create content that sets you apart. It also equips your sales team with compelling data points to reinforce your value proposition.

When should surveys be broad or narrow?

Our custom surveys yield high-quality data tailored to your goals, including market facts, audience perceptions and behaviours, industry trend insights, and statistics to support your brand narrative. We ensure data is reliable through rigorous validation.

What kind of data can be obtained?

Surveys can reveal insights on market dynamics, customer behaviors, industry trends, product perception, and competitive analysis. These insights support strategic storytelling, product development, and campaign effectiveness.

What opportunities can surveys create?

Surveys create opportunities to fuel PR and marketing campaigns with exclusive content—such as thought leadership articles, reports, social media posts, sales materials, and keynote presentations. They empower brands to lead conversations and establish authority.

Surveys.

Turn data into powerful stories

Red Ribbon Insights is the industry research division of Red Ribbon Communications. We help companies unlock exclusive, high-quality data they can use to fuel powerful PR and marketing campaigns.
Whether you’re looking to boost brand authority, educate your audience, or support your sales team with market facts, our custom surveys deliver the insights you need to do it all.

Why data matters for PR and marketing

Exclusive research is one of the most effective ways to build trust, back up your claims, and create content that resonates with your audience. You can build an entire PR and marketing campaign around the results.

Thought leadership

Use your exclusive data to establish authority and offer fresh perspectives on industry trends.

Blogs

Create SEO-optimised blogs that provide deeper dives into your data findings.

Infographics

Turn complex findings into eye-catching visuals that are easy to understand and share.

Social media posts

Highlight key stats and insights to spark conversation and increase brand visibility online.

White papers and reports

Build in-depth, data-backed documents that support strategic decisions and thought leadership.

Sales presentations

Equip your sales team with compelling data points that reinforce your value proposition.

Event keynotes

Support your speakers with powerful insights that add depth and relevance to your message.

Newsletters

Deliver digestible updates directly to your audience’s inbox. Share quick stats to reinforce your relevance.

Content Strategist at Red Ribbon Communications “We don't chase numbers just for volume's sake. Instead, we use smart screening tools, validation techniques, and real-time confidence scoring to ensure you get reliable data.” William Horne, Content Strategist at Red Ribbon Communications “We don't chase numbers just for volume's sake. Instead, we use smart screening tools, validation techniques, and real-time confidence scoring to ensure you get reliable data.” William Horne,

What makes our research different?

Expert-led process

From initial consultation to survey design, data collection, analysis, and reporting – we handle it all.

Tailor-made surveys

Every questionnaire is customised to reflect your industry, business goals, and ideal audience.

Trusted data

We use smart screening and built-in checks to ensure responses are reliable and insights are accurate.

Strong African reach

Our multi-platform approach helps us connect with the right audiences across key markets in Africa.

Visual reporting

Get data presented in a visually engaging way—ready for use in PR, content, and strategy.

Strategic storytelling

Turn insights into impactful thought leadership, sales content, campaigns, and media coverage.

Ready to make data work for you?

With Red Ribbon Insights, your brand doesn’t just follow trends—you lead them.

Let us help you build your next big campaign on a foundation of fresh, exclusive data that truly sets you apart.

BOOK A FREE CONSULTATION

Frequently Asked Questions

Standing out in a highly competitive and fast-paced market, where numerous brands vie for media attention and consumer interest. Effectively communicating complex or technical product features in a way that resonates with a broad consumer audience can also be difficult. Managing rapid product life cycles and staying relevant amid constant tech advancements requires agile strategies. Additionally, navigating negative reviews, product issues, or crises demands quick, effective reputation management. Securing authentic influencer partnerships and adapting to evolving media landscapes, such as the rise of social media and content creators, further complicate the PR efforts.