Media Relations

Getting your story into the right media at the right time is one of the most effective ways of reaching your target audience.

The Red Ribbon team has strong relationships across technology, business, national and vertical sector media and a reputation for providing journalists with relevant information when they need it.

We know these publications well – we know which ones are right for you and what stories they’re interested in.

Messaging development

We clearly define and articulate your messages and story.

Thought leadership

We take your product message and link it with industry issues to tell your story.

Media and analyst relations

We proactively engage media, analysts and influencers.

Customer reference programme

We help your customers tell your story, to add credibility to your brand.


We monitor key industry trends, competitors and hot topics to provide in-depth insights.

Content Creation

Good content is at the heart of what we do. We have a skilled team able to turn their hand to even the most technical subject matter, creating fresh, compelling and shareable content with broad appeal.

The type of content we create varies depending on the client, the target audience, and the influencers we want to reach. To give an idea, we can produce videos, white papers, reports, infographics, as well as all the usual press releases, thought leadership articles and other PR materials.

Content creation

We create the right content to tell your story to the audiences that matter. From newsletters, press releases, opinion articles or white papers to employee communications.

Influencer mapping

We identify key online and offline influencers for your brand to engage with.

Visual design

Our designers will give your work visual impact.


A picture paints a thousand words.

Digital & Social

Your key audiences are influenced in a variety of ways. We define themes that resonate with your audiences and craft programmes to reach them by incorporating appropriate strategies and tactics.

From social media to content marketing and search engine optimisation. We measure against your business goals to enhance or improve our campaigns.

We manage pay-per-click advertising campaigns to boost brand engagement and drive leads.


We optimise your content so it’s easy for search engines and your audience to find it.

Social Media

We help you keep the dialogue between you and your communities fresh and engaging.

Lead generation

We use content marketing to engage and turn your prospects into leads.