ReveNet
Red Ribbon Communications partnered with ReveNet, an innovative player in the MNO industry, to launch its revenue assurance and network traffic management solutions in December 2024.
Using our expertise in event PR, we orchestrated a strategic launch event at Mobile Monday to introduce ReveNet's unique value proposition to the market. Despite the project’s short timeline, our expertise in B2B tech PR helped secure impressive media coverage.
Our specialised event PR and targeted press release and coordination with the Mobile Monday event captured the attention of key industry journalists. We welcomed senior reporters from Business Day, Daily Maverick, IT News Africa, Connecting Africa, and Gallo Images to the event.
The launch featured an expert panel discussion, live Q&A, and three executive interviews, resulting in 34 news articles across respected media outlets. ReveNet dominated the coverage, featuring as the primary focus in 76% of all published articles.
Our established position in the tech PR space ensured that the substantial coverage—reaching 720,000 impressions—was supported by high-quality reporting in key publications relevant to the MNO industry.
"Red Ribbon Communications is the go-to PR agency for any tech company launching in Africa, delivering excellent media impact."
Olu Oke, Head of Marketing at ReveNet
9
journalists attended
76%
ReveNet publicity
3
1:1 interviews
"You are never too old to set another goal or to dream a new dream."
- C.S. Lewis