Averly
A passion for technology designed to add to the world’s greater good lead to the development of Averly. An app for the property rental industry, developed using neuroscience and AI.
Averly turned to Red Ribbon to launch this internationally created application for rental agents, property owners and tenants alike in South Africa. Taking our inspiration from effects of the recent Covid-19 pandemic, our campaign focused on the fact that bad credit due to Covid-19 doesn’t make you a bad tenant.
A three-angle media strategy focusing on the three target audiences – tenants, tech-savvy landlords and rental agents ensured maximum impact.
The Averly media launch campaign ultimately secured coverage in mainstream publications such as The Sunday Times, BusinessLIVE, SABC Morning Live, Fin24, Rapport, Netwerk24 and RSG.
“Red Ribbon secured fantastic publicity for Averly in mainstream media. It greatly raised our brand awareness and we could immediately see the increase in web traffic after broadcast interviews or when articles were published on tier one news sites.” – Zabeth Venter, Chief Executive Officer, Averly
35+
total pieces of coverage spanning nationals, business and IT
5+
interviews in tier one media
95%
share of voice against main competitors