KnowBe4 HRM survey

KnowBe4 Africa, the world-renowned cybersecurity platform that comprehensively addresses human risk management, sought to deepen its understanding of the human element in cybersecurity across the African continent. They partnered with Red Ribbon Insights, the specialist research division of Red Ribbon Communications, to move beyond surface-level perceptions and unlock exclusive data from senior decision-makers.

We created a custom survey specifically for senior cybersecurity leaders across Africa, ensuring the questions reflected KnowBe4 Africa's strategic goals. Our strong African reach and multi-platform approach connected us with the right audience across 30 African countries, representing all African regions. Crucially, we prioritised data quality over mere volume, employing smart screening, validation techniques, and confidence scoring to ensure the insights gathered were both reliable and accurate.

The Africa Human Risk Management Survey 2025 provided KnowBe4 Africa with fresh, exclusive data, uncovering nuanced perspectives and challenging conventional wisdom:
● The survey went beyond simple awareness metrics to highlight a critical disconnect between employees' perceived understanding of policies and the existence of formal operational processes to act on that knowledge, particularly around incident reporting.
● Our targeted approach identified significant variations in risk perception and management practices across different African regions and key industries, providing valuable context often missed in broader studies.

● The insights pinpointed critical emerging challenges, such as the widespread lack of formal governance around Artificial Intelligence use within organisations.
● The data substantiated the need for more customised, role-specific security awareness training, moving beyond generic approaches to address specific functional risks.
● The study captured the distinct viewpoints of different leadership roles, revealing varied priorities and concerns regarding structural gaps versus operational challenges.

Red Ribbon Insights delivered more than just data; we provided the foundation for strategic storytelling. The trusted insights allow KnowBe4 Africa to:
● Use exclusive data to establish thought leadership and offer fresh perspectives on human risk management in Africa – building on Red Ribbon’s emphasis on data-driven PR.
● Share unique findings through visually engaging reports, blogs, social media, and presentations that resonate with market realities.
● Equip sales and leadership teams with compelling market facts.
● Build entire campaigns grounded in credible, brand-owned research that truly sets them apart.
With Red Ribbon Insights, KnowBe4 Africa doesn’t just follow trends in African cybersecurity – they now have the exclusive data to lead them.