Red Ribbon Communications is pleased to announce the permanent appointment of William Horne as its content strategist, as well as the newly established Division Head of its Insights arm – a move that further entrenches the agency’s focus on data-led, thought leadership-driven tech PR.

An award-winning former financial journalist and economist, William joined Red Ribbon to help elevate its already strong positioning in B2B public relations. His analytical eye, passion for storytelling, and flair for uncovering business-defining insights are a hallmark of his results.

Now, as the agency builds out its in-house market research capabilities under the new Insights division, William is playing a central role in shaping what the future of data-driven PR strategy looks like – with substance, measurability and relevance at the forefront.

“Data-driven PR is what transforms a company’s voice from merely seeking market appeal, to one that determines market insights with authority,” says William.

Red Ribbon founder Ronelle Bester says William’s permanent appointment reflects the company’s broader evolution into pushing new boundaries. “We’ve always been focused on simplifying the complex and telling the stories that are then made possible with real thought leadership. Now we’re going one step further by backing those stories with original market insights that really move the needle for our clients. William’s work is helping us reach our goal of unlocking the often-untapped wealth of authority inside tech companies and positioning that knowledge where it matters most.”

The move forms part of Red Ribbon’s continued investment in the sectors and clients where expert-driven narratives matter most – and where media relations, content marketing, and African PR can go beyond awareness and into real influence.