Category Archive

As a PR professional, have you ever taken a moment to reflect on what clients genuinely want from a PR agency? In September, I had … Read More

In today’s content-driven world, influence is everything. While news articles and press releases provide valuable information, thought leadership takes content to an entirely new level. … Read More

Content marketing isn’t new. But the challenge is how to come up with original ideas, creative editorial and strong insight. The answer – market research. … Read More

Presumably, you have a LinkedIn account. As of 2023, the number of LinkedIn users exceeds 900 million, distributed across 200 countries and regions worldwide. Consequently, … Read More

CAPE TOWN, South Africa – Red Ribbon Communications, a PR agency that specialises in B2B tech, is proudly celebrating its 20th anniversary. The company, founded … Read More

Last year the team at Red Ribbon Communications embarked on a philanthropic endeavour by providing practical guidance and support to a deserving young South African … Read More

There’s a new AI chatbot in town: ChatGPT. And even if you’re not into artificial intelligence, you’d better pay attention. This bot has the ability … Read More

When it comes to launching a B2B tech company in South Africa, there are a few key things you need to keep in mind in … Read More

LinkedIn was launched as a business platform – the “go-to” site for recruitment and networking. There was very little social activity, and, as Marius Greef, … Read More

In the wake of the pandemic, leading with empathy and compassion have become central focus areas for employees and businesses alike. The adverse effects of … Read More

As it grows in reach and influence, social media continues to have a profound effect on public relations (PR). Not only does this create new … Read More

The world we live in is changing. The way we did things yesterday is not the way we will do them next year – and … Read More

At the recent World Economic Forum (WEF) in Davos, global leaders and public figures met to discuss government policies and business strategies. Under the theme … Read More

In South Africa, December is summer holiday time and a quiet business month. So you would reason communications are not really necessary, right? Wrong. The … Read More

If the Covid-19 pandemic has taught us anything, it is that no job offers guaranteed security, and that the ability to evolve quickly is what … Read More

With the slow roll-out of the South African vaccination programme, it’s unlikely that working conditions will revert to their pre-pandemic state soon. Business leaders must … Read More

The deadline for compliance with the Protection of Personal Information Act (POPIA) comes into effect on the 1st of July 2021. Communications professionals are now … Read More

The technology landscape in Africa is changing rapidly and the same can be said for the media landscape. Resulting from this, is a mounting need … Read More

LinkedIn lead generation can be a true game changer for business-to-business companies. The platform is built for business networking, which means it is uniquely suited … Read More

As an established technology public relations company, what we do at Red Ribbon Communications is simultaneously very simple, and fairly complex. We connect brands with audiences. The … Read More