Red Ribbon Communications, South Africa’s leading technology PR firm, secured a dual victory at the annual PRISMS Awards ceremony held in Johannesburg on 18 October, receiving two prestigious Gold Awards for agency and individual excellence.
The agency was awarded Gold in the Thought Leadership Profiling category for its work in establishing KnowBe4’s Anna Collard as the leading voice in the South African cybersecurity sector. The campaign was recognised for its excellence in the long-term strategic positioning of an individual in the business-to-business industry. Additionally, Ronelle Bester, Founder and Account Director of Red Ribbon Communications, was individually honoured with Gold in the Recognition In PR Leadership category. This award celebrates excellence in leadership and positive impact on the industry as a whole.
The Gold Award for Thought Leadership Profiling validates Red Ribbon Communications’ strategic approach to PR, which focuses on generating authoritative insights and translating them into relatable, human-centric narratives.
Praised for its strategic success, the winning KnowBe4 campaign excelled by translating the complex psychology of human behaviour into relatable, newsworthy content, securing extensive coverage across the full media spectrum – from niche tech publications to national news, broadcast, and high-end lifestyle media. For KnowBe4 Africa, a world-renowned cybersecurity platform, Red Ribbon Communications built this dominant thought leadership platform by creating the one thing the market was missing: credible, localised data. Through our data-driven tech PR campaigns, we generated compelling, Africa-specific news angles that not only influenced SVP Anna Collard’s appointment to international advisory boards and a second term with the World Economic Global Forum Council, but also cemented the organisation’s authority on human risk management.
Ronelle Bester’s Gold Award for Recognition In PR Leadership recognises her role as a key industry figure, celebrated for her positive impact on people and the public relations industry. As the founder of Red Ribbon Communications, she was lauded for her strategic guidance and commitment to elevating standards within the South African communications sector.
“To be recognised by the industry for both the strategic success of our client work and for my personal commitment to leadership is a deeply humbling honour,” commented Bester. “These awards belong to the entire team, whose dedication to PR excellence and strategic agility makes all the difference. We believe that true influence must be earned, and we are committed to continuing to earn it for our clients across the technology sector.”
The dual Gold Awards underscore Red Ribbon Communications’ position as a premier strategic partner, known for developing authentic authority for its clients through expertly crafted thought leadership and high-impact PR as a whole.
