Red Ribbon Communications has officially signed the Clean Creatives pledge, committing to take a stand against the fossil fuel industry’s role in driving the climate crisis. By making this commitment, Red Ribbon will decline any future contracts with fossil fuel organisations, their trade associations, or front groups.
Clean Creatives brings together leading public relations firms, their employees, and clients to address the local industry’s involvement with coal, gas, and oil organisations – the principal cause of climate breakdown.
The fossil fuel industry is wrapping our planet in a blanket of excess carbon, and South Africa is feeling the heat. It isn’t just a metaphor. Scientists project our temperatures could spike by up to 4 °C by the end of the century under current trends. This accelerates everything from water stress and food insecurity to catastrophic wildfires and ocean acidification. When we talk about climate breakdown, we’re really talking about a human crisis that will hit the poorest and most vulnerable in our society first and hardest.
“Continuing to work for fossil fuel organisations not only hurts our environment and communities but also poses risks to brands that genuinely prioritise sustainability,” said Ronelle Bester, Founder and Account Director of Red Ribbon Communications. “At Red Ribbon, we choose to use our creativity to amplify positive change. We are proud to support the climate tech, green tech, and renewable energy industries that are leading the transition to a sustainable future.”
The Clean Creatives pledge provides agencies, creatives, and clients with a clear way to show they are committed to a future for the communications industry that does not involve promoting climate-breaking carbon pollution. For agencies, the pledge means refusing new contracts with fossil fuel organisations. For clients, it means declining work with agencies that continue to serve fossil fuel interests.
By signing, Red Ribbon Communications joins a growing international movement of agencies and brands choosing integrity, transparency, and climate responsibility over fossil fuel contracts.
