The attention economy is in the middle of what you could call a crisis of abundance. Everyone is sharing content (from businesses to consumers, to … Read More
Red Ribbon Communications wins two Gold PRISMS Awards for Thought Leadership and Industry Excellence
Red Ribbon Communications, South Africa’s leading technology PR firm, secured a dual victory at the annual PRISMS Awards ceremony held in Johannesburg on 18 October, … Read More
Your tech PR strategy is not about getting you into the news – it’s about making you the news
In the B2B technology sector, the old public relations playbook has become obsolete. The days of measuring success by the sheer volume of media mentions … Read More
Red Ribbon joins Clean Creatives, ditching fossil fuels to fight for a liveable future
Red Ribbon Communications has officially signed the Clean Creatives pledge, committing to take a stand against the fossil fuel industry’s role in driving the climate … Read More
How PR can secure your brand’s spot in AI-powered search results
We’re living through a seismic shift in how people search – and how brands get seen. Search engines no longer just deliver links. Increasingly, they … Read More
Red Ribbon appoints William Horne to lead content and research
Red Ribbon Communications is pleased to announce the permanent appointment of William Horne as its content strategist, as well as the newly established Division Head … Read More
Rewriting the rules of reputation
Public Relations is more crucial than ever in the age of generative AI and LLMs. AI-driven search engines no longer just scan social media or … Read More
With load shedding back, branding through sustainability can guide business through the dark
The marketing (and profitability) benefits of showcasing green initiatives Continued investment in sustainability for businesses remains an essential part of all long-term commercial strategies. Even … Read More
Red Ribbon boosts B2B tech division
Red Ribbon Communications ushers in 2025 with the strategic appointment of Tayla-Jade Coenraad to its B2B tech division, boosting the already long list of iconic … Read More
PR Predictions for 2025: A Tech Industry Perspective
As we move into 2025, the South African PR industry continues to evolve, particularly in the tech PR sector. The landscape is shifting, with clients … Read More
What makes a PR agency in South Africa a good one?
In the diverse and dynamic South African business landscape, selecting the right public relations agency requires careful consideration. While many top PR agencies in South … Read More
Best PR practices for cybersecurity companies in South Africa
Trust stands as the cornerstone of success for cybersecurity companies operating in South Africa’s complex digital landscape. For organisations seeking to protect sensitive data from … Read More
How Red Ribbon is reshaping South Africa’s communications landscape
In an industry where PR companies in South Africa often take a generalist approach, Red Ribbon Communications has carved out a unique position as one … Read More
What is the difference between B2B and B2C tech PR?
Imagine two tech products: a revolutionary cloud computing solution and the latest smartphone. While both fall under the umbrella of technology, the strategies to promote … Read More
How an EdTech PR agency drove remarkable growth for Zaio
In a testament to the power of strategic public relations in the EdTech sector, Red Ribbon Communications, a leading South African PR agency, successfully elevated … Read More
Boost your HealthTech brand with a leading MedTech PR agency
The challenge For companies operating at the intersection of healthcare and technology, public relations and communications play a crucial role. The healthcare ecosystem includes regulators, … Read More
The role of culture in business: A lesson from the CrowdStrike incident
After the recent CrowdStrike incident, in which a sensor configuration update caused a global IT outage on Windows systems, the importance of a strong, supportive … Read More
Red Ribbon Communications launches consumer tech division following LG Electronics win
Red Ribbon Communications is excited to announce the formation of a dedicated consumer tech division to meet the rapidly growing demand for public relations and … Read More
Unveiling the best fintech PR agency in South Africa
In the dynamic realm of financial technology, where innovation meets financial services, establishing a strong presence and credibility is paramount. With a rich legacy in … Read More
Celebrating 21 years of PR prowess: A Founder’s journey of success
As Red Ribbon Communications commemorates its remarkable 21-year journey in the PR industry, founder Ronelle Bester reflects on the factors contributing to making it one … Read More