The technology landscape in Africa is changing rapidly and the same can be said for the media landscape. Resulting from this, is a mounting need … Read More
Brands2Life Global Network supports Tree-Nation
14 agencies worldwide commit to support the reforestation platform, on a pro-bono basis, to raise awareness of the threat of deforestation. Tree-Nation, the worldwide platform … Read More
LinkedIn lead generation: 5 tips to improve
LinkedIn lead generation can be a true game changer for business-to-business companies. The platform is built for business networking, which means it is uniquely suited … Read More
The do’s and don’ts of technology public relations
As an established technology public relations company, what we do at Red Ribbon Communications is simultaneously very simple, and fairly complex. We connect brands with audiences. The … Read More
PR agencies and demand generation
Demand generation is, fundamentally, the process of creating a pipeline. PR agencies are more involved in this process than you might think. PR efforts must … Read More
4 Digital transformation communication strategies for your business
If you’re running a business, digital transformation should be on your mind. Not only has the digital world made many shifts in recent years, but … Read More
The essence of Red Ribbon
I once had a conversation with a client in the UK about their decision to change agencies in one of their regions. Her reasons didn’t … Read More
The role of PR in lead generation
With an economy that is consistently unpredictable, businesses are increasingly looking to see real and measurable results from their marketing efforts. In light of this … Read More
6 Tips for guaranteed press coverage
Press coverage is extremely important. Any business owner would love to have their organisation mentioned in the media. For this reason, many employ Public Relations … Read More
Is your business ready for a PR project?
There is no question that brands can benefit from great media publicity, but before you embark on this journey, you should ask yourself the critical … Read More
Amplify your impact in Africa: 3 Tips in PR
In recent years, many businesses have become aware of the value of doing business in Africa. Yet, it seems that some have struggled to really … Read More
5 PR and marketing tips for doing business in Africa
Home to six of the world’s fastest growing economies, Africa is fast becoming a go-to destination for businesses looking to establish a global footprint. If … Read More
The joy of giving
The joy and giving is really a wonderful thing. There is a saying that says: “You have not lived today until you have done something … Read More
Elekta’s first African user meeting: Successful health tech PR
There is nothing better than spending three days out of the office and having Table Mountain as the first sight when you wake up in … Read More
Thought leadership: 5 Tactics from PR specialists
Many PR specialists agree that thought leadership is an underused element of the PR mix. In a world of noise and clutter, it’s often this … Read More