ZeroFox

Identifying a big opportunity to unlock the lucrative South African market who is rapidly adopting mobile and cloud-based solutions, digital risk protection company ZeroFox tasked us with unveiling its cybersecurity platform to the local market.

A thought leadership programme and LinkedIn campaign gave us the ammunition we needed to engage local media and drive awareness among developers and position ZeroFox as experts in corporate digital risk protection.

The LinkedIn campaigns were structured around brand awareness, engagement and website visits. We reached 4,044 people with the brand awareness campaign, 63 people engaged with the LinkedIn campaign and 19 people visited the website on a very tight advertising budget.

“Red Ribbon had a tremendous positive impact and really demonstrated the value of strategic PR to our leadership team” – Gabe Goldhirsh, VP MEA/APAC, ZeroFox

5%

increase in unique LinkedIn visitors

36%

custom button clicks

38

new LinkedIn followers