Why having a presence on LinkedIn is not enough

Ronelle BesterInsightLeave a Comment

Presumably, you have a LinkedIn account. As of 2023, the number of LinkedIn users exceeds 900 million, distributed across 200 countries and regions worldwide. Consequently, it has become a vital resource for any professional operating in our modern, globalised, and interdependent era.

However, are you using this tool effectively?

LinkedIn serves a purpose beyond that of a glorified CV or platform for sending routine compliments to friends and colleagues. Used correctly, LinkedIn can elevate your business by establishing yourself as a reputable thought leader in your field.

Differentiating yourself from the competition

With almost a billion people on LinkedIn, standing out from the rest may seem like a daunting task – but it’s by no means impossible. Executives who excel on the platform differentiate themselves as influential thought leaders, forging strong relationships, communicating pertinent industry insights, and adopting an inclusive and transparent leadership style.

In the social media era, people are more and more curious about the leaders behind a brand. Leverage LinkedIn as a communications platform to show that you are socially engaged and authentic. Demonstrate your company’s culture, values and goals to attract the right type of employees and retain them.

Through consistent posting and genuine interaction with your followers, you will be able to:

– Demonstrate your and your company’s expertise in your industry
– Establish trust with existing and prospective clients
– Attract and develop a network of like-minded professionals
– Draw in top talent
– Grow your audience, thereby increasing your reach on the platform
– Get invited to speak at conferences, events, on television and podcasts

How do I become a thought leader on LinkedIn?

The answer to this question is simple, but implementing it can be exceedingly complex: You need to generate relevant, thought-provoking and unique content, while authentically engaging with your followers.

Thought leaders need to stay ahead of the curve, forging new and exciting pathways in their industries. They have strong opinions that generally go against or subvert mainstream ideologies – but these opinions are informed and backed by extensive experience, knowledge and skills, and people take them seriously.

Think about it this way: If a random person tells you that a specific software tool will boost future business, you might not believe them; but if it’s the CEO of a tech giant like Apple, Facebook or Google telling you, you’re much more likely to sit up and take note.

Establishing yourself as a thought leader on LinkedIn allows you to demonstrate your expertise and attract like-minded individuals, thus expanding your network of valuable contacts who will look to you for trustworthy insights and opinions.

What if I don’t have the time to become a thought leader on LinkedIn?

This is the conundrum. You are at the forefront of your industry because you work hard; and because you work hard, you don’t have time to share insights on LinkedIn.

That’s where we come in

At Red Ribbon Communications, we know that you have a lot to say, but not enough time to say it. That’s why we specialise in LinkedIn Executive Profiling; working with you to create authentic content that truly represents who you are and what you stand for.

From insightful and engaging thought leadership articles, posts and polls, to case studies, videos and infographics, our team of content creators are well-versed in crafting impactful content to bring your story to life.

Over the last 20 years, we have cultivated a talent for creating strategic b2b content to position executives as thought leaders in their respective industries. This experience allows us to generate content on your behalf that is valuable and relevant to your field, positioning you as an expert in your industry.

Like what you hear? Click here to find out more, or get in touch with us today so we can help you establish yourself as a thought leader that boosts your personal profile and makes a real difference to your bottom line.


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