Vend, cloud-based point of sale (POS) software designed for independent retailers to sell, measure, manage and grow their business approached Red Ribbon to raise their brand awareness in South Africa.

We focused on writing regular thought leadership articles based on local data, big issues, and retail trends to establish Vend as an authority in the industry. Educational content supported independent retailers with useful content to raise awareness of the uses of Vend’s products and their ability to address pain points, but also established Vend as a reputable, credible source of knowledge on retail topics.

A visit by Vend’s marketing manager presented an opportunity to produce client testimonial videos. We worked closely with local Vend partner, Yoco, to identify Vend customer success stories that provided a human-interest appeal.

On this client, we collaborated with Brands2Life as a member of their global network.


total pieces of coverage spanning nationals, business and IT


pieces of coverage in mainstream publications


increase in local Google search interest