Synapse Ultra

Rubicon, a prominent sustainable technology provider, approached Red Ribbon Communications with the goal of boosting brand recognition for their Synapse Ultra residential solar solution with media outreach during their “Switch on Summer” marketing campaign. Our mission? Make Synapse Ultra a household name.

Rubicon signed a four-month retainer with Red Ribbon and we kicked off the campaign with a targeted consumer survey to understand the public’s perception of and interest in solar energy. The insights gained shaped a series of educational articles, tackling topics from the economics of solar solution ownership to sustainable loadshedding strategies.

One of our standout PR strategies involved positioning Rubicon’s Brand Head for Synapse Ultra, Dylan Schnetler, as a thought leader in South Africa’s energy discourse. By leveraging timely narratives around events like the UN’s International Day of Clean Energy, we showcased Schnetler as a go-to expert in green energy solutions.

Our strategic media outreach culminated in a wave of consumer PR success, garnering 44 press hits and 11 broadcast interviews across prestigious platforms and publications such as eNCA, IOL, SAFm, TimesLive, CapeTalk, and Business Tech.

“The team at Red Ribbon are truly skilled professionals. Their storytelling expertise and strategic use of media channels helped us expand our brand and establish our authority in the industry.”

– Kelly Scott, Group Head of Marketing & Communications at Rubicon


increase in SoV


TV and radio interviews

28+ million

editorial reach