Remaining relevant: The cause for creativity

Ronelle BesterInsightLeave a Comment

In the early 2010’s, the World Economic Forum predicted that creativity would be one of the top skills workers would need by 2020. Isn’t it interesting how creativity has moved from #10 to #3 in the list of top skills for 2021, according to the World Economic Forum’s Future of Jobs Report?

The truth is, creativity is what will set you apart. Read on to find out how creativity could make a difference in the workplace.

What is creativity?

Creativity represents the ability to develop new or imaginative ideas and turn them into a reality. Businesses can use creativity in the workplace to create innovative solutions or more positive and collaborative work environments. Creativity promotes employees to think outside of the norm and experiment. Beyond experimentation, the creative process also involves asking questions or looking at problems from diverse perspectives.

Why creativity?

Today’s businesses often encounter constantly changing environments. As a result, professionals need to assess new situations quickly and develop strategies to navigate them. With creativity, businesses can not only meet the existing challenges, but also think ahead. By implementing regular brainstorming or creative-thinking processes, these professionals can continue coming up with new, improved or exciting ideas that meet their markets’ current and future needs. But why else do you need creativity?


Creativity is the catalyst for innovation. The latter cannot exist without the former. The soft skill allows you and your employees to see gaps where others might not see any. From there, you can take the lead in creating solutions to these problems before anyone has even realised they needed it.

Problem solving

We all know that, no matter what, new problems will continuously arise. As we mentioned before, it will take creativity to overcome these obstacles. At the same time, age-old industry issues are likely to persist. Creativity will also allow for new approaches to common problems.

Additionally, cultivating a culture of creativity gives people the freedom to better manage unpredictable situations.


Want to quickly catch people’s attention? Creativity is the key. People spend more than 50% of their time online looking at or listening to content. If you can produce something that is click-worthy, your engagement, brand awareness, and sales will increase.

Enhancing reputation

One of the main goals of any organisation, in one way or another, is to be remembered.

Think of all the old advertisements that most of us still remember today. For example: the “Met eish Ya” ad by Klipdrift, the well-loved the Cremora ad, or the “its dry but you can drink it” ad by Savannah. Even with all the years that have passed, the creativity of these ads stays with us. And, memorability does a lot for reputation.

Fostering creativity

So now you’ve decided that you need to embrace creativity in your business to reap all of its rewards. How do you do this?

Use technology

Make use of technology and automation so that you can free up mental energy to be more creative.

For instance, there are many applications that allow for administrative tasks to be taken care of without much human input. As a result, you will have more time to focus on the important stuff. 

Embrace risks

Make your workplace and partnerships a safe place for risk taking. To foster creativity, you have to step into the unknown and with that comes the potential to fail. This should be understood and it should not be frowned upon.

The fear of failure (and its repercussions) is what holds many people back from reaching their potential.

There is a school of thought that believes in 4 stages of the creative thinking process. By giving your team the freedom to go through the phases – namely, preparation, incubation, illumination, and verification – you can create a productive environment that lessens risks while still allowing for creativity to flow.

Reward creativity

Show your employees and suppliers that you value creativity. When people get recognized and rewarded for something, they are likely to keep doing that thing.

From small acknowledgements like a team email thanking somebody, to bigger incentives like gift cards, rewarding good work is the way to go.


This one may be the most important advice. Give yourself time to recharge between big projects so that you can bring your best each time. With no rest, you will fail to reach your potential.


Encouraging and cultivating creativity in the workplace is a win-win situation. It’s something that helps everybody.

Companies benefit from innovation and creativity in the workplace in terms of their bottom line. Managers get a happier, more engaged and passionate team with more job satisfaction.

And employees are better able to do their jobs, express themselves, and discover additional layers of passion and meaning in their work.



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