CAPE TOWN, South Africa – Red Ribbon Communications, a PR agency that specialises in B2B tech, is proudly celebrating its 20th anniversary. The company, founded in 2003 by Ronelle Bester, has provided exceptional public relations services to clients from all corners of the globe. With two decades of experience under its belt, Red Ribbon set the bar high for thought leadership and media relations, cementing its position as an industry leader.
Reflecting on the company’s milestone, Bester notes “our mission today is not all that different from the vision of a young 29-year-old 20 years ago: to do brilliant PR for B2B tech companies in South Africa.”
Throughout the years, Red Ribbon has worked with various high-profile clients, including Lenovo, UiPath, Fortinet, Motorola Solutions, and KnowBe4. As a public relations agency working in the tech space, Red Ribbon’s outstanding work has earned it a place at Brands2Life Global, a group of international entrepreneurial communications agencies, as well as the Convoy Global PR Group.
Bester acknowledged the hard work and commitment of the Red Ribbon team, stating, “Time alone doesn’t make companies successful. We have to be resilient, innovative and, most importantly, passionate about what we do. The Red Ribbon team is all of those things and much more! I have a deep sense of gratitude for the brilliance and resilience of our team – Red Ribbon’s success is ultimately a reflection of their hard work and commitment.”
The company has consistently operated under three core values: build great relationships, service customers exceedingly well, and operate with a high level of integrity and professionalism. These values have been instrumental in its achievements over the past 20 years.
Recently, the company embarked on a philanthropic endeavour to provide practical guidance and support to a deserving young South African. Bester offered free consultation to a PR graduate seeking to establish a career in the field of public relations. “This exemplifies our commitment to empowering deserving young professionals to thrive in their chosen careers,” says Bester. Their first candidate is now a successful PR intern working at a Durban-based PR agency.
The company’s 20-year anniversary is a significant moment, and Bester is excited about Red Ribbon’s future. “The past 20 years have definitely been exciting and rewarding on so many fronts, but I am even more excited about our future and where we are going. Thank you to our clients for your continued support. Here’s to the next 20!”
Red Ribbon’s high standards in the B2B tech industry, coupled with their unwavering commitment to excellence, guarantee that they will remain a leading force in the industry for many years to come.