The Red Ribbon Blog

Imagine two tech products: a revolutionary cloud computing solution and the latest smartphone. While both fall under the umbrella of technology, the strategies to promote … Read More

In a testament to the power of strategic public relations in the EdTech sector, Red Ribbon Communications, a leading South African PR agency, successfully elevated … Read More

The challenge For companies operating at the intersection of healthcare and technology, public relations and communications play a crucial role. The healthcare ecosystem includes regulators, … Read More

After the recent CrowdStrike incident, in which a sensor configuration update caused a global IT outage on Windows systems, the importance of a strong, supportive … Read More

Red Ribbon Communications is excited to announce the formation of a dedicated consumer tech division to meet the rapidly growing demand for public relations and … Read More

In the dynamic realm of financial technology, where innovation meets financial services, establishing a strong presence and credibility is paramount. With a rich legacy in … Read More

As Red Ribbon Communications commemorates its remarkable 21-year journey in the PR industry, founder Ronelle Bester reflects on the factors contributing to making it one … Read More

In the fast-paced PR landscape, staying at the forefront of industry developments is paramount for crafting impactful strategies and consistently delivering great results for our … Read More

As a PR professional, have you ever taken a moment to reflect on what clients genuinely want from a PR agency? In September, I had … Read More

These days, influence is everything. While news articles and press releases provide valuable information, thought leadership takes content to an entirely new level. It’s like … Read More

Thought leadership has emerged as a powerful differentiator for professionals aiming to make their mark and drive meaningful change. For executives, entrepreneurs, and industry experts … Read More

Content marketing isn’t new. But the challenge is how to come up with original ideas, creative editorial and strong insight. The answer – market research. … Read More

Presumably, you have a LinkedIn account. As of 2023, the number of LinkedIn users exceeds 900 million, distributed across 200 countries and regions worldwide. Consequently, … Read More

Red Ribbon Communications, a PR agency that specialises in B2B and B2C tech, is proudly celebrating its 20th anniversary. The company, founded in 2003 by … Read More

Last year the team at Red Ribbon Communications embarked on a philanthropic endeavour by providing practical guidance and support to a deserving young South African … Read More

Building effective media relations is crucial for any brand looking to make its mark in South Africa’s dynamic business landscape. Whether you’re a multinational entering … Read More

There’s a new AI chatbot in town: ChatGPT. And even if you’re not into artificial intelligence, you’d better pay attention. This bot has the ability … Read More

When it comes to launching a B2B tech company in South Africa, there are a few key things you need to keep in mind in … Read More

LinkedIn was launched as a business platform – the “go-to” site for recruitment and networking. There was very little social activity, and, as Marius Greef, … Read More

In the wake of the pandemic, leading with empathy and compassion have become central focus areas for employees and businesses alike. The adverse effects of … Read More