We were approached by our Convoy Global PR Group partner agency, Procre8, to assist their client, Freshworks with media relations in South Africa.
Freshworks, a leading software company empowering businesses to delight their customers and employees, announced that African broadcasting and pay television company, MultiChoice, uses their products to create faster omnichannel customer support for their South African subscribers.
MultiChoice is the leading video entertainment company in Africa, with more than 21 million subscribers on the continent, and 8.9 million subscribers in South Africa.
Our agency arranged an exclusive interview with ITWeb and secured coverage in tier 1 technology publications such as ITWeb, Tech Smart, IT Online, Bizcommunity and IT News Africa.
“This successful collaboration with Red Ribbon demonstrates the value that Procre8’s membership of the Convoy Global PR Group delivers to its clients. Our understanding of the client’s messaging, complimented by Red Ribbon’s on-ground expertise helped maximise visibility for this customer case study,” said Ian Saldanha, Director – Client Services at Procre8.
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