In 2020, Covid-19 resulted in skyrocketing screentime for children. With the increase in screentime, came a parallel increase in digital vulnerability. Red Ribbon placed emphasis on this topical issue, in an effort to foster brand awareness for local start-up, Digimune’s launch in South Africa.
We kicked off the campaign with a survey of 200 South African parents to gauge their views and concerns around children and digital threats.
The results of this investigation provided a compelling news angle for a thought leadership article.
Ultimately, the campaign secured coverage in various mainstream publications such as TimesLIVE, SowetanLIVE, Netwerk24, Parent24, 702 and RSG.
“Red Ribbon has raised awareness of our digital assets protection company through a mix of research-led content and proactive media relations. Their efforts have generated significant leads and helped to position us as a thought leader within the industry.” – Simon Campbell-Young, Co-founder and VP Global Sales, Digimune
partners/clients signed up
total pieces of coverage spanning nationals, business and IT
interviews with top-tier TV channels, radio stations and nationals