To bolster their ambitious sales drive into the African region, KnowBe4 turned to Red Ribbon Communications to create a stand-out narrative on cybersecurity awareness.

Taking inspiration from a lack of research and statistics on cybersecurity awareness in Africa, our 2019 KnowBe4 African Cybersecurity Awareness Report revealed the pressing need to educate Africans on the different types of cyber threats.

Starting with research of more than 800 respondents across 8 countries in Africa – including South Africa, Kenya, Nigeria, Ghana, Egypt, Morocco, Mauritius and Botswana – we created a multimedia content campaign providing compelling news angles, thought leadership and content for a report and media launches.

The KnowBe4 African Cybersecurity Awareness campaign ultimately secured coverage in tier 1 publications across Africa such as IOL, ITWeb Africa, Biztech Africa, City Press, Die Burger, Beeld, CNBC Africa, africanews, Ventures Africa, The Guardian, The New Telegraph, Le Mauricien, L’Express, Business Magazine, KTN News, Tech Trends KE and Aptantech.

Anna Collard, SVP Content Strategy & Evangelist at KnowBe4 AFRICA, use the data to present at webinars across the continent and it was also referenced in other papers like Interpol's Cyber Threat assessment for Africa.

This research provided such valuable information that this is now an annual report. View KnowBe4 Africa Cybersecurity Research Report 2021 here.

“Red Ribbon created a compelling brand narrative, bringing content-led communications that truly added value across the marketing mix.” – Kathy Wattman, PR and Marketing Executive, KnowBe4


total pieces of coverage spanning the African continent


downloads of report


journalists attended the 3 media roundtables in South Africa, Mauritius and Kenya