The Red Ribbon Blog

As an established technology public relations company, what we do at Red Ribbon Communications is simultaneously very simple, and fairly complex. We connect brands with audiences. The … Read More

Demand generation is, fundamentally, the process of creating a pipeline. PR agencies are more involved in this process than you might think. PR efforts must … Read More

If you’re running a business, digital transformation should be on your mind. Not only has the digital world made many shifts in recent years, but … Read More

With an economy that is consistently unpredictable, businesses are increasingly looking to see real and measurable results from their marketing efforts. In light of this … Read More

Press coverage is extremely important. Any business owner would love to have their organisation mentioned in the media. For this reason, many employ Public Relations … Read More

There is no question that brands can benefit from great media publicity, but before you embark on this journey, you should ask yourself the critical … Read More

In recent years, many businesses have become aware of the value of doing business in Africa. Yet, it seems that some have struggled to really … Read More

Home to six of the world’s fastest growing economies, Africa is fast becoming a go-to destination for businesses looking to establish a global footprint. If … Read More

Many PR specialists agree that thought leadership is an underused element of the PR mix. In a world of noise and clutter, it’s often this … Read More