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The Red Ribbon Blog

Remaining relevant: The cause for creativity

Ronelle BesterFebruary 16, 2022InsightLeave a Comment

In the early 2010’s, the World Economic Forum predicted that creativity would be one of the top skills workers would need by 2020. Isn’t it … Read More

The ins and outs of purpose-driven business

Ronelle BesterDecember 8, 2021InsightLeave a Comment

Purpose. It’s a buzzword in business these days. Yet, it’s one of the trends that hold a lot of value and opportunity beyond the hype. … Read More

Should I pause my media relations in December?

Ronelle BesterNovember 30, 2021InsightLeave a Comment

media relations in december

In South Africa, December is summer holiday time and a quiet business month. So you would reason communications are not really necessary, right? Wrong. The … Read More

Establish your LinkedIn corporate page before considering campaigns

Ronelle BesterOctober 13, 2021InsightLeave a Comment

LinkedIn Corporate page

Advertising on your LinkedIn corporate page is a great opportunity for B2B technology companies to get in front of more decision makers. You can find … Read More

B2B podcasts: capitalise on your brand voice

Emilie CarverSeptember 29, 2021InsightLeave a Comment

podcasts

Marketers, have you had podcasts on your mind lately? You may ask yourselves, should we invest in B2B podcasts? Should we invest time and resources … Read More

The business value of blogs

Ronelle BesterSeptember 7, 2021InsightLeave a Comment

woman reading blogs

Blogging enables you to reach the billions of people that use the Internet. But, you have to rank well in search engines to achieve that … Read More

Why you need to work on your personal brand right now

Ronelle BesterJuly 12, 2021InsightLeave a Comment

personal brand

If the Covid-19 pandemic has taught us anything, it is that no job offers guaranteed security, and that the ability to evolve quickly is what … Read More

South African leadership challenges in the wake of the pandemic

Ronelle BesterJuly 12, 2021InsightLeave a Comment

leaders

With the slow roll-out of the South African vaccination programme, it’s unlikely that working conditions will revert to their pre-pandemic state soon. Business leaders must … Read More

POPIA and corporate communications

Ronelle BesterJuly 2, 2021InsightLeave a Comment

POPIA

The deadline for compliance with the Protection of Personal Information Act (POPIA) comes into effect on the 1st of July 2021. Communications professionals are now … Read More

B2B PR and marketing in Africa

Ronelle BesterMay 13, 2021InsightLeave a Comment

B2B PR

The technology landscape in Africa is changing rapidly and the same can be said for the media landscape. Resulting from this, is a mounting need … Read More

Brands2Life Global Network supports Tree-Nation

Ronelle BesterNovember 11, 2019Giving backLeave a Comment

Brands2Life

14 agencies worldwide commit to support the reforestation platform, on a pro-bono basis, to raise awareness of the threat of deforestation. Tree-Nation, the worldwide platform … Read More

LinkedIn lead generation: 5 tips to improve

Ronelle BesterApril 10, 2019InsightLeave a Comment

linkedin lead generation

LinkedIn lead generation can be a true game changer for business-to-business companies. The platform is built for business networking, which means it is uniquely suited … Read More

Technology public relations: The do’s and don’ts

Ronelle BesterMarch 20, 2019InsightLeave a Comment

technology public relations

As an established technology public relations company, what we do at Red Ribbon Communications is simultaneously very simple, and fairly complex. We connect brands with audiences. The … Read More

PR agencies and demand generation

Ronelle BesterFebruary 25, 2019InsightLeave a Comment

pr agencies

Demand generation is, fundamentally, the process of creating a pipeline. PR agencies are more involved in this process than you might think. PR efforts must … Read More

4 Digital transformation communication strategies for your business

Ronelle BesterFebruary 20, 2019InsightLeave a Comment

digital transformation

If you’re running a business, digital transformation should be on your mind. Not only has the digital world made many shifts in recent years, but … Read More

The essence of Red Ribbon

Ronelle BesterMay 15, 2017NewsLeave a Comment

red ribbon

I once had a conversation with a client in the UK about their decision to change agencies in one of their regions. Her reasons didn’t … Read More

The role of PR in lead generation

Ronelle BesterApril 5, 2017InsightLeave a Comment

lead generation

With an economy that is consistently unpredictable, businesses are increasingly looking to see real and measurable results from their marketing efforts. In light of this … Read More

6 Tips for guaranteed press coverage

Ronelle BesterAugust 8, 2016InsightLeave a Comment

press coverage

Press coverage is extremely important. Any business owner would love to have their organisation mentioned in the media. For this reason, many employ Public Relations … Read More

8 Tips for doing PR in Africa

Ronelle BesterMay 17, 2016InsightLeave a Comment

pr in africa tips

Is your business ready for a PR project?

Ronelle BesterMay 10, 2016InsightLeave a Comment

PR project

There is no question that brands can benefit from great media publicity, but before you embark on this journey, you should ask yourself the critical … Read More

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About Us

We’re a world-class B2B tech communications agency based in South Africa, boasting more than 19 years of experience servicing both local and multi-national companies.

International PR network memberships

Contact Us

+27 82 928 1489
[email protected]

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