Purpose. It’s a buzzword in business these days. Yet, it’s one of the trends that hold a lot of value and opportunity beyond the hype. … Read More
Should I pause my media relations in December?
In South Africa, December is summer holiday time and a quiet business month. So you would reason communications are not really necessary, right? Wrong. The … Read More
Establish your LinkedIn corporate page before considering campaigns
Advertising on your LinkedIn corporate page is a great opportunity for B2B technology companies to get in front of more decision makers. You can find … Read More
B2B podcasts: capitalise on your brand voice
Marketers, have you had podcasts on your mind lately? You may ask yourselves, should we invest in B2B podcasts? Should we invest time and resources … Read More
The business value of blogs
Blogging enables you to reach the billions of people that use the Internet. But, you have to rank well in search engines to achieve that … Read More
Why you need to work on your personal brand right now
If the Covid-19 pandemic has taught us anything, it is that no job offers guaranteed security, and that the ability to evolve quickly is what … Read More
South African leadership challenges in the wake of the pandemic
With the slow roll-out of the South African vaccination programme, it’s unlikely that working conditions will revert to their pre-pandemic state soon. Business leaders must … Read More
POPIA and corporate communications
The deadline for compliance with the Protection of Personal Information Act (POPIA) comes into effect on the 1st of July 2021. Communications professionals are now … Read More
B2B PR and marketing in Africa
The technology landscape in Africa is changing rapidly and the same can be said for the media landscape. Resulting from this, is a mounting need … Read More
Brands2Life Global Network supports Tree-Nation
14 agencies worldwide commit to support the reforestation platform, on a pro-bono basis, to raise awareness of the threat of deforestation. Tree-Nation, the worldwide platform … Read More
LinkedIn lead generation: 5 tips to improve
LinkedIn lead generation can be a true game changer for business-to-business companies. The platform is built for business networking, which means it is uniquely suited … Read More
Technology public relations: The do’s and don’ts
As an established technology public relations company, what we do at Red Ribbon Communications is simultaneously very simple, and fairly complex. We connect brands with audiences. The … Read More
PR agencies and demand generation
Demand generation is, fundamentally, the process of creating a pipeline. PR agencies are more involved in this process than you might think. PR efforts must … Read More
4 Digital transformation communication strategies for your business
If you’re running a business, digital transformation should be on your mind. Not only has the digital world made many shifts in recent years, but … Read More
The essence of Red Ribbon
I once had a conversation with a client in the UK about their decision to change agencies in one of their regions. Her reasons didn’t … Read More
The role of PR in lead generation
With an economy that is consistently unpredictable, businesses are increasingly looking to see real and measurable results from their marketing efforts. In light of this … Read More
6 Tips for guaranteed press coverage
Press coverage is extremely important. Any business owner would love to have their organisation mentioned in the media. For this reason, many employ Public Relations … Read More
Is your business ready for a PR project?
There is no question that brands can benefit from great media publicity, but before you embark on this journey, you should ask yourself the critical … Read More
Amplify your impact in Africa: 3 Tips in PR
In recent years, many businesses have become aware of the value of doing business in Africa. Yet, it seems that some have struggled to really … Read More
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