14 agencies worldwide commit to support the reforestation platform, on a pro-bono basis, to raise awareness of the threat of deforestation. Tree-Nation, the worldwide platform … Read More
International comms: meet Red Ribbon, South Africa
As part of the ION blog series where we talk to our comms partners around the world, Ronelle Bester, owner and account director at Red … Read More
Myth busting PR in South Africa
Our owner, Ronelle Bester shares her insights about doing PR in Africa for Red Lorry Yellow Lorry as a member of their Convoy PR network. … Read More
The Brands2Life Global Summit 2019 – a focus on plans, people and purpose
Ronelle recently attended the fourth annual Brands2Life Global Summit in London. Here is a blog post about the highly successful event. We were thrilled to … Read More
The dos and don’ts of international PR campaigns
Blog by our global PR network, Convoy. For any brand, expanding into a new region or territory can be a significant challenge. Along with the … Read More
5 Tips to turn your LinkedIn company page into a lead-generation machine
LinkedIn can be a true game changer for business-to-business companies. The platform is built for business networking, which means it is uniquely suited to the … Read More
A concise guide to the dos & don’ts of technology Public Relations
As an established technology public relations company, what we do at Red Ribbon Communications is simultaneously very simple, and fairly complex – we connect brands … Read More
PR agencies – become demand generation heroes
Demand generation is, fundamentally, the process of creating a pipeline. PR efforts must tell a compelling story that nurtures customers and keeps them engaged across … Read More
4 Digital transformation communication strategies
If you’re running a business in 2019, digital transformation should be on your mind. It doesn’t matter whether you’re a one-man band decorating cakes at … Read More
How women entrepreneurs can influence the future
Red Ribbon is celebrating 15 years in business today. Looking back, I realise entrepreneurship is a practical path of self-empowerment. Especially for women. It is … Read More
The essence of Red Ribbon
I recently had a conversation with a client in the UK about their decision to change agencies in one of their regions. And her reasons … Read More
The role of PR in lead generation
With the economy in a state of unprecedented instability, businesses are increasingly looking to see real and measurable results from their marketing efforts. In light … Read More
Getting the word out: top tips for guaranteed press coverage
Any business owner would love to have their business mentioned in the media. That is why many hire Public Relations firms or have their own … Read More
Is your business ready for PR?
By Ronelle Bester, owner of Red Ribbon Communications There is no question that brands can benefit from great media publicity, but before you embark on … Read More
Connecting with a continent: 3 tips to amplify your impact in Africa
The exponential rise of broadband and mobile accessibility in African markets has given rise to a continent more connected than ever before, with consumers now … Read More
Cracking the African code: 5 top tips for doing business on the continent
Home to six of the world’s fastest growing economies, Africa is fast becoming a go-to destination for businesses looking to establish a global footprint. Fuelled … Read More
The joy of giving
There is a saying that says: “You have not lived today until you have done something for someone who can never repay you”. True words. … Read More
Table Mountain shows its full beauty for Elekta’s first African user meeting
Nothing better than spending three days out of the office and having Table Mountain as the first sight when you wake up in the mornings! … Read More
Penny for your thoughts: 5 PR tactics to help you achieve online thought leadership
Thought leadership is an underused and misunderstood element of the PR mix, but in a world of noise and clutter, it’s often this more contemplative … Read More