Identifying a big opportunity to unlock the lucrative South African market who is rapidly adopting mobile and cloud-based solutions, digital risk protection company ZeroFox tasked us with unveiling its cybersecurity platform to the local market.
A thought leadership programme and LinkedIn campaign gave us the ammunition we needed to engage local media and drive awareness among developers and position ZeroFox as experts in corporate digital risk protection.
The LinkedIn campaigns were structured around brand awareness, engagement and website visits. We achieved 5% increase in unique LinkedIn visitors, 36% custom button clicks and 38 new LinkedIn followers on a very tight advertising budget.
The ZeroFox media launch campaign ultimately secured coverage in mainstream publications such as Netwerk24 and Rapport – Sake and technology publications such as IT News Africa, Tech Smart, ITWeb and IT Online.
“Red Ribbon had a tremendous positive impact and really demonstrated the value of strategic PR to our leadership team.” – Gabe Goldhirsh, VP MEA/APAC, ZeroFox
of total media coverage was achieved in technology publications
of overall coverage was in business and mainstream outlets