KnowBe4, the provider of the world’s largest security awareness training and simulated phishing platform, hosted KB4-CON EMEA on 23 September 2021. It is an extension of the highly successful KB4-CON event in the US.

The completely virtual, highly engaging, cybersecurity-focused event brought insights on how organisations in the region can strengthen their human firewalls by leading with a strong security culture.

This was the first time that they hosted a dedicated EMEA event and KnowBe4 turned to Red Ribbon to assist with the digital advertising thereof in Africa.

We targeted three main regions – South Africa, Kenya and Nigeria with banner advertising, social media posts, media relations and newsletters.

“It’s a pleasure to work with such an agile team who have the right connections on the continent. Turning content into impactful results in South Africa and beyond is second nature to them.”

– Risha Naidoo, Marketing and Communications Specialist for Africa at KnowBe4


total EMEA registrations


registrations from Africa


of Africa’s registrations was achieved with digital advertising