After a series of acquisitions, AssureCloud was formed, now Southern Africa’s largest and most comprehensive food safety, environmental, veterinary, and occupational hygiene laboratory group. AssureCloud started exploring new growth channels and through our LinkedIn sales partner, we launched five LinkedIn sales campaigns, one for each business division.
We started by identifying their ideal prospects and sent out a series of InMail messages on LinkedIn that communicated their value and opened up conversations. From there we nurtured conversations into warm leads.
Over the course of 6 months, we generated more than 500 qualified prospects for AssureCloud and grew the manager of each business division’s LinkedIn networks with relevant connections whom will remain contacts for life.
“It’s where sales knowledge meets action. We’re more than pleased with our successful collaboration.” – Venisha Bachulal, MD, AssureCloud
new connections (across all 5 profiles)